The Brow Factor

Celebs like Halle Berry and Eva Mendes have an army of experts to make sure they look picture perfect at all times, but what about the rest of us? Well, when it comes to beauty, one tried-and-true secret to looking your best all the time is to have great-looking eyebrows. No kidding! Have you ever studied your face after a brow wax - you're instantly transformed, instantly fresh, and instantly glamorous! That's where Billion Dollar Brows comes in.

Aside from the insanely clever name, Billion Dollar Brows is a line of fantastically life-changing products that help to boost puny, over-plucked brows, keep stray hairs in place, and promote beautiful, healthy eyelashes and brows, plus a whole slew of powders, tweezers, mascaras, pencils and tools to give your eyebrows the star treatment.

The ingredients in this little tube are the answer to your over-plucked prayers. Put the tweezers down and pick up Brow Boost ($19.95) immediately to correct and restore straggly, sparse brows.

The eyes are the windows to your soul - frame them with gorgeous, lush lashes. Forever Lash ($19.95) is a blend of vitamins and proteins that nourish and strengthen your eyelashes from root to tip. Wear it alone or under mascara for instantly fresh, wide awake eyes.
This Brow Gel ($12) is heaven sent! I typically don't get strays but occasionally one random strand will decide to go against the flow - this stuff whips it right back where it belongs. Plus it's not at all flaky like other gels.

And just for Style Goodies readers, I've got the scoop on how to pluck the perfect arches from the Eva Scrivo Salon in New York. Here's Eyebrows 101:

Shape
1. While looking straight ahead, draw an imaginary line from the center of the pupil down to the apple of your cheek.

2. To determine where the inner edge of your eyebrow should begin, place a ruler flat against this point, and line it up with the inner corner of your eye (the bottom of the ruler will cross about an inch below the corner of your jaw bone). Where the ruler lands along your brow bone is where the inner edge of your eyebrow should begin.

3. Next, place the ruler against the same point below the eye and angle it against the corner of your mouth. Where the ruler lands along your brow bone is where the outer edge of your eyebrow should end.

4. Create the arch of your eyebrow 2/3 of the way out from its inner edge.

Technique

1. Work on one eyebrow at a time. Pluck eyebrow hairs one-by-one starting from the outer edge, working in rows and alternating between the top and bottom of your eyebrow to avoid creating too thin of a brow. Remember that today's eyebrows are more full and furry, so be careful not to over-pluck. For this reason, avoid using a magnifying mirror.

2. To fill in thin brows, use an eyebrow pencil one shade lighter than your hair color and make upward strokes to create the appearance of individual hairs. Use a stiff, angled brush and the same technique to apply powder over pencil to create a "furry" look.

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