1.08.2008

The Choice of a New BCBGeneration




Historically, when two good things are combined the result is something great - peanut butter and chocolate, wine and cheese, tights and peep toe pumps, etc - so we can expect that the plans to merge Max Azria's young contemporary lines BCBGirls and To The Max labels will undoubtedly produce an ├╝ber-brand of chic and affordable goods.

The new line will be called BCBGeneration (pronounced BCBG Generation) and the full Fall 2008 collection is scheduled to be presented at WWDMAGIC in Las Vegas next month (I'll be there!)

"With BCBGeneration, I look forward to offering an underserved consumer, regardless of age, superior fashion at competitive prices," Max Azria designer, chairman, and CEO of BCBG Max Azria Group told WWD.

Look for shop-in-shops at major retailers this fall with ready-to-wear dresses, outerwear, footwear, handbags, and small leather goods with price points ranging from $50 to $200.

4 comments:

Poster Girl said...

Sounds interesting, I'm already a big fan of BCBGirls.

Miss Angel said...

Me too, Poster Girl! I'm dying to see what these new styles will look like - I can't wait to go to MAGIC!

Determined to Learn said...

This brand will also be available at Zappos.com as BCBGirls already is. Check it out!

bjlutz said...

THIS IS GREAT BUT THEY DO NOT DESIGN ANY OF THIER THINGS , YOU CAN GO TO DOWNTOWN LA AND PICK UP THIS CHEAP STUFF FOR 5 TO 12 DOLLARS IT IS ALL MADE BY THE ASIANS, OH THERE IS A FAB NEW WEBSITE OPENING CALLED WWW.FREDBOUTIQUE.COM JUNE 1ST HEARD IT IS FABULOUS!!!!