Okay, so maybe Joy Turner (left) from the NBC series My Name is Earl isn't the most savvy when it comes to fashion and style, but hopefully Jaime Pressly, the woman who portrays the smack-talking character on the hit show will have better luck in that department come Los Angeles Fashion Week. That's when the Emmy Award-winning actress plans to unveil her (nearly) eponymous, contemporary ready-to-wear line.
J'aime (a play on the French words that mean "I love..") will makes its debut on the runways at Mercedes Benz Fashion Week Los Angeles on October 15. The actress will show around 35 to 40 styles for the spring season, including a range of dress silhouettes, wide-leg as well as slim pants, jackets, shorts, and a splash of trend-driven items. French designer Renee Bardot was brought on board to act as in-house design collaborator for J'aime, which will carry retail prices of $100 to $180.
In a market that has become saturated with (mostly disappointing) celebrity-designed collections, newcomers are faced with the challenge of turning skeptics (myself included) into believers. Pressly counts herself among those who hold the formula to do just that.
What do you think of these looks from J'aime by Jaime Pressly? Wearable or terrible? Style Goodies wants to hear from you!