5.27.2008

Hip Hop and Hardware: LL Cool J for Sears

He's something like a Phenomenon in the rap game, been Doin' It well for quite some time actually. So what's next on the plate of hip hopper LL Cool J? An apparel line at Sears?! Sounds odd, but Mama Said Knock You Out, it's the truth!

In an attempt to reenergize their apparel sales, Sears has signed 40 year-old rapper LL Cool J to do a clothing line. Not exactly the obvious choice to reinvent and refresh an apparel business, but who knows? LL claims he's got plenty of experience when it comes to women's apparel. "I was raised by a matriarch," the rapper told WWD. "[And] I have a wife and three daughters, so I know what women are looking for when they shop for clothes." Let's hope so, Cool J, let's hope so.

The collection is called (what else) LL Cool J for Sears, and features casual wear for juniors, young men's, girls, and boys. Look for the label this September, just in time for back to school. Expect prices to range from $22 for a graphic tee to $50 for a pair of jeans. LL Cool J for Sears will be available in 450 of Sears' 900 stores.

1 comment:

Poster Girl said...

I might have to check this out. I haven't shopped at Sears in ages. Didn't LL have his own clothing line?